About Whitney

Whitney Johnson considers herself a Southern Belle with Virginia talent and a New York hustle, who drives culture and impact simultaneously through the power of media and marketing. She is currently a Senior Manager of Marketing & Brand Partnerships at Wave Sports and Entertainment. 

Prior to her role at Wave, Whitney led brand partnership campaigns at Essence Ventures, home to ESSENCE Magazine, Essence Festival of Culture, BeautyCon, AFROPUNK, and more. She transformed over $30 million in brand investments into experiences and content that celebrated and empowered Black and Brown women, girls, and communities. Her partner portfolio includes powerhouse brands such as Mastercard, smartwater, Target, McDonald’s, Pfizer, Nike and Pepsi.

With a foundation in Communications and Leadership Studies from Hampton University, Whitney began her career in New York City at one of the world’s leading public relations agencies, supporting Fortune 100 brands including Bank of America, Chipotle, Comcast, and Ford. She later expanded her impact as a digital marketing and PR consultant, working with household names such as NBCUniversal, E! Entertainment, Cantu Beauty, Black Radiance, and FCBC NYC.

Throughout her career, Whitney has created impactful brand experiences at major cultural moments including Essence Festival, CurlFest, and New York Fashion Week, while securing media placements in outlets such as Forbes, Beyonce.com, Oprah Magazine, EBONY, Complex, and TravelNoire. She has been recognized as a Hampton University Rising Star and a BeyGOOD Impact Fund Grant Recipient.

Whitney believes media and marketing have the power to shape the world. Through partnerships across music, sports, fashion, and entertainment, she is committed to helping purpose-driven brands create meaningful cultural impact.

Whitney is a proud member of Delta Sigma Theta Sorority, Inc., an Advisory Board Member for Justice for Black Girls, and a mentor with Black Girls in Media. She is also an award-winning on-screen talent and host of her upcoming digital show, StoryHouse Convos.





Awards & Recognitions

Testimonials

  • Whitney is an extraordinary talent with respect to her work, creativity, and passion for driving results. She is a strong leader and powerful executor.

    Dorian Hollingsworth, Jr.

  • Whitney’s work resonates because her purpose is clear: she’s here to make a difference. She brings a fresh perspective, strategic rigor, and uncommon excellence, and she’s exactly the kind of talent you can vouch for without hesitation.

    Dupé O. Ajayi

  • Whitney doesn’t simply pursue opportunities. She approaches every opportunity with a strategic lens, a spirit of service, and an eye toward transformation.

    Terri Liebler

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